Washington Post, Bloomberg Create a Joint News Venture
Por Russell Adams, publicado en The Wall Street Journal
Washington Post Co. and Bloomberg LP are joining forces to sell articles to newspapers and other news organizations, hoping there’s a ready market among publishers who are struggling to maintain their coverage amid budget cuts.
The venture — called Washington Post News Service With Bloomberg News — will be available beginning January and will stress political and economic coverage. In addition, the Post and Bloomberg will produce a business-news page for the Post’s Web site, and Bloomberg will distribute Washington Post news through its Bloomberg Professional subscription service. That service provides data, analytics and news geared to financial-service professionals.
On Wednesday, the Washington Post and the Los Angeles Times said they were breaking up their joint news service after 47 years. In linking up with Bloomberg, the Post replaces an ailing partner with a relatively healthy one. Tribune Co., owner of the Los Angeles Times, has been operating under bankruptcy protection since December. Bloomberg is one of the few news organizations that hasn’t cut back considerably on resources during the industry’s slump.
In a memo to employees, Washington Post Executive Editor Marcus Brauchli said the Bloomberg partnership would help free the Post to focus on coverage of the intersection of business and politics.
As the economic downturn has threatened demand for its Bloomberg Professional product, Bloomberg has sought to capitalize on its newsgathering operation by finding more outlets for it. This is the second partnership it has struck with a major newspaper publisher in the past two weeks. Bloomberg said last week it is adding a live feed of the New York Times to its subscription service.
Write to Russell Adams at russell.adams@wsj.com
ver nota original
Por Russell Adams, publicado en The Wall Street Journal
Washington Post Co. and Bloomberg LP are joining forces to sell articles to newspapers and other news organizations, hoping there’s a ready market among publishers who are struggling to maintain their coverage amid budget cuts.
The venture — called Washington Post News Service With Bloomberg News — will be available beginning January and will stress political and economic coverage. Sigue leyendo →
